Four years ago the National Athletic Trainers’ Association (NATA) and the Korey Stringer Institute (KSI) embarked a large scale project, known as the CATCH-ON study, which we have posted about back in November of 2013 and again in June of 2014 in our blog where we called public and private high schools all across the United States. KSI successfully called over 20,000 schools if you don’t include technical, magnet, and charter schools. The NATA wanted to determine how many schools all across the country have Athletic Trainers (AT), if the AT was part-time, full-time, working in a clinic, etc., and they also wanted to know questions like “How many athletes are in your school?”, “If you don’t have an AT, why?”, and “What type of medical coverage do you have?” Lastly, potentially the most important question we asked of each school and the reason for writing today was “What is your zip code?” Yes….that’s right, your zip code!
With each zip code, we at KSI were able to map each school that we called all across the country and state-by-state in a software program called ZeeMaps. The ZeeMaps software utilizes Google Maps and allows you to create your own custom maps. So what did we do? We first created maps (as seen below for the state of New York) for each state based on the results of the calling for both public and private schools separately. If a high school had an AT it was categorized as “green” while those without were “red”, and schools that did not respond to our survey were defaulted as “black.”
We knew that maps like these would be convenient in identifying the strategies to promote athletic training services in the secondary school settings. In fact, the information included in these maps were immediately demanded by the NATA as they were in the process of combining forces with the National Football League (NFL) Foundation to launch the NFL Foundation’s AT Grant Initiative (http://www.nata.org/nata-news-blog/latest-nfl-foundations-grant-initiative), where the NFL the NATA and the Professional Football Athletic Trainers’ Society have teamed up to get AT services provided in the 31 NFL cities at high schools that need it the most. The NFL Foundation agreed to provide a $1 million dollars and NATA $125,000 towards the initiative, and currently 16/32 teams have applied. In order for the NFL and NATA to identify which high schools their clubs should reach out to, they looked to KSI’s expertise and our ZeeMaps.
KSI provided the Athletic Trainer ZeeMaps to any NFL club head Athletic Trainer or community relations director so that they could identify (1) which high schools in their areas did not have AT’s, and (2) which schools they would be able to coordinate AT services to.
The feedback on these maps was fantastic. KSI and NATA will continue to work on this initiative to gather more data to enhance the maps so that state athletic training associations could be more informed about their own state’s numbers. Specifically, the state athletic training associations wanted to see to what the employment status is for each high school (as depicted below for Missouri) by utilizing the map’s function to select out Full Time and Part Time . Furthermore, continuing this project will help the NATA keep tabs on what the job market is like for ATs and most importantly help them reach their goal in getting AT services into every high school across the country.
We plan on releasing the ZeeMaps for public access in the spring of 2015.